Research firm marks rebrand with launch of £10,000 fund for small charities

NfPSynergy is launching an annual £10,000 fund to help small charities gain access to free research.

The move has been made as the charity sector specialist research firm rebrands, which includes a name change to nfpResearch.

Successful applicants will work with the consultancy “to solve their research and strategic questions”, it says.

The rebrand follows the sale of the consultancy by its founder Joe Saxton to co-managing directors Cian Murphy and Tim Harrison-Byrne in November last year.

“The nfpSynergy name has served us well over the last 20 years and I like to think we've banked a lot of good will with our clients and the wider sector over that period,” said Murphy.

“But of course a lot has changed in the last 20 years and we felt the time was right for a more contemporary look and feel to the brand, and the name is part of that. “

Saxton added that a rebrand for the firm is “long overdue”.

“The colours, the fonts and the visual identity had all become tired, so I am really pleased to see this change. It’s good to see Tim and Cian taking the company in new directions and retaining some of the best features they inherited; and if the new name results in less weird and wonderful spellings, I will be thrilled,” he added.

Murphy added that he hoped the new name will be “a little easier to spell out over the phone”.

An online event to mark the rebrand is taking place on March 2 to “share insights from the past year of charity research with the general public, MPs and other audiences”.

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