London Marathon Events has appointed its first head of charities.
The organisation, which works with more than 3000 charities, has appointed Kenneth Foreman to develop partnerships with charities to ensure fundraising opportunities are developed and maximised across all London Marathon events.
Foreman was formerly senior sporting events and partnerships manager for Alzheimer’s Research UK.
This year, London Marathon set a world record for an annual one day fundraising event, raising £63.7m.
“One of our core principles is to maximise fundraising for charities from our events,” London Marathon Events event director, Hugh Brasher said.
“Kenneth’s vision and passion for the charitable sector, coupled with his success in quadrupling fundraising income from sports events at Alzheimer’s Research UK, made him the outstanding choice for this new role.”
Commenting on his new role, Foreman added: “With my background in sporting event fundraising, I will look to bring my charity experience to London Marathon Events and help us continue to provide charities with a significant opportunity to raise much needed funds for their causes.
London Marathon Events Ltd is not for profit and gifts its annual surplus to The London Marathon Charitable Trust, which was created by Chris Brasher and John Disley when they founded the London Marathon in 1981.
Since the first London Marathon, The trust has awarded grants totaling an excess of £72m to more than 1,300 sports and recreational projects primarily in London and Surrey.