JustGiving has announced that it has had to shut down nearly 100 pages over the last 18 months because it believed them to be fraudulent.
Over the last decade the shift in the way that the public interacts with giving campaigns, and the methods of donation have also meant that it is easier for fraudster to create ‘fake’ pages.
The sheer amount of suspect activity across the various fundraising platforms has created a call for tighter scrutiny from the online fundraising sector, including checks before fundraising pages go live and monitoring and evaluation upon completion to ensure money is collected and appropriately spent.
Ed Gairdner of The Good Exchange has welcomed these calls, arguing that the method and technology behind fundraising online needs to evolve: “JustGiving has identified that there has been a shift in the way the public donates and consequently acted to close down a number of fraudulent appeal pages, but the onus is on us, as the fundraising platforms, to ensure there are enough safeguards in place to prevent this type of criminal activity in the first place.”
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