Latest analysis shows for the twelve month period to April 2012 the average gift for online giving was up 1% at £58.15.

Comparing total monthly income for the month of April gives a monthly revenue change of 1.63%.

Although this is slightly lower than the previous month, across the twelve month trend, growth continues for online giving.

Perhaps most interesting at this starting point in the reporting is that the analysis over the last two years shows organisations can expect to receive each month between 5% and 7% of their total annual online giving income.

That is until the pre-Christmas season is reached when, for the months of November and December combined, online giving jumps to almost 30% of the annual share.

Data is collated and analysed by Blackbaud Europe across a sample of UK based not-for-profit organisations that includes charities, as well as arts & culture and higher education organisations, of varying sizes.

Adrian Cutcliffe, marketing manager at Blackbaud Europe, said: "Christmas may seem a long way away just now but it’s worth planning ahead to ensure your technology and systems for online fundraising are set-up and well tested in order to reap the benefits of this bumper giving period.”

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