Christian Aid has reported a lower than expected income despite some promising campaigns like the Christmas appeal. It is also stepping up its digital communications strategy to reach new targets.

In its latest annual report, the charity says its income was £99.9m in the year to 31 March last year, down 4% from £103.6m in the previous financial year. Both donations and institutional contracts have decreased, while institutional grants have remained static. Other income has risen significantly, albeit from a small base, the numbers show.
Of the £94.3m spent, 84% was on charitable activities, 15% went to fundraising and 1% on governance.

More detailed breakdowns of the figures can be seen at http://www.christianaid.org.uk/images/annual-report-14-15.pdf

“Despite the record-breaking success of the Christmas appeal (which raised £6.6m, including the UK Government’s UK Aid Match contribution), the enormous generosity of our supporters, and our continuing track record in securing and successfully completing large-scale government-funded contracts, our income was less than we had planned for, particularly from Christian Aid Week,” said chief executive Loretta Minghella.

“We are beginning to implement new approaches now, as we learn from the success of our Christmas appeal, and with a focus on better use of digital communications,” she said. This includes more staff and resources in this area as “traditional forms of communication become less productive”.

CA worked with 568 partners in 39 countries on long-term development and responding to humanitarian crises.

Share Story: