An app for video conferencing platform Zoom has been created to enable those in meetings to more easily donate to charities.

The app has been launched by fundraising platform Pledge to make it possible to add a 'donate' button to Zoom meetings.

Called Donations by Pledge the app can “turn any meeting into a virtual fundraising in minutes”, said the fundraising platform.

It aims to boost donations from Zoom users by 50%.

“At Pledge, we envision a world where donations are seamlessly integrated into our daily lives as individuals everywhere are looking for ways to have an impact more than ever before,” said Pledge chief executive James Citron.

“After powering over 150,000 virtual fundraisers in the past year, we’ve learned how to create the most frictionless experience for anyone looking to fundraise and for anyone looking to donate in a virtual event.

“By embedding a Donate button into Zoom meetings, our Donations by Pledge app will drive an increase of up to 50% in audience donations, unlocking the potential for hundreds of millions of dollars in new donations for non-profits around the world and transforming digital fundraising as we know it.”

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