Amazon has today invited all registered UK charities to join AmazonSmile, where millions of Amazon customers can raise money for charities when shopping on the site.

Customers who shop with AmazonSmile can choose a charity to support before they start shopping and that charity will receive donations from Amazon at no additional cost to the customer or the charity.

AmazonSmile provides the same services as Amazon, but instead, Amazon will donate 0.5 per cent of the net purchase price of eligible products to the charity of the customer’s choice.

The more customers who use smile.amazon.co.uk, the more charities will receive in donations from Amazon.

“We think our customers will love the opportunity to support a wide variety of charities up and down the country without having to change the way they shop,” said AmazonSmile UK manager Jessica Blum.

“In the U.S, Amazon has donated over $69m (£49m) to charities since the launch of AmazonSmile and now we’re inviting registered UK charities to join and benefit from donations generated by our customers.”

AmazonSmile launched in the UK in November 2017 with 11 charities available for customers to choose from: British Red Cross, Cancer Research UK, Magic Breakfast, Marie Curie, The Royal British Legion, Royal Manchester Children’s Hospital Charity, RSPCA, Save the Children, Scottish Women’s Aid, Stonewall and UN Women National Committee.

From today, AmazonSmile enrolment is open to UK charities with registered charity numbers who are in good standing with the Charity Commission. Customers will be able to search through the newly added selection of charities from 1st March 2018.

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