Samaritans undergoes re-brand

Samaritans is set to undergo a new re-brand, including a new website, in the aim of attracting a wider audience.

The new branding will be launched on 19 March, coinciding with the launch of a new website and campaign. Samaritans claims the branding is designed to attract a younger audience in particular.

The branding was developed and designed by Spencer du Bois and informed by research and testing among callers, donors, volunteers and the public, the charity said.

It includes an updated logo, which includes subtle ‘nothces’ inspired by the focus on human connection, and will remain green, which is “symbolic of positivity and hope”.

“Samaritans is a trusted and respected charity, and to stay relevant to our target audiences we sometimes need to update and refresh our brand,” Samaritans executive director of external affairs, Paul McDonald said.

“We are also taking account of research which shows that although the public has a high level of awareness of Samaritans as a charity, we not always seen as relevant, particularly by young people.

“Whilst we continue to be here for people in moments of crisis, we hope to reach more people earlier who are struggling to cope too.”

    Share Story:

Recent Stories


Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
Charity Times Awards 2023

Mitigating risk and reducing claims
The cost-of-living crisis is impacting charities in a number of ways, including the risks they take. Endsleigh Insurance’s* senior risk management consultant Scott Crichton joins Charity Times to discuss the ramifications of prioritising certain types of risk over others, the financial implications risk can have if not managed properly, and tips for charities to help manage those risks.

* Coming soon… Howden, the new name for Endsleigh.