Givergy’s new model eliminates platform fees, helping UK charities keep 100% of their fundraising income, says Julian Sykes.

In an era where many fundraising platforms charge hefty fees; one company is turning the tide in favour of charities. Givergy, a leading fundraising technology provider, has launched its “keep it FREE” initiative, making its entire suite of fundraising tools available at no cost to charities across the UK, including covering - perhaps the most frustrating of all - the payment processing fees that quietly chip away at donations. It’s a radical approach that is quickly being recognised as a game-changer in the nonprofit sector.

A clear stand against fees

The principle behind Givergy’s model is refreshingly simple: donors want their money to go directly to the cause, not to pay service fees to third-party providers. For too long, charities have been forced to allocate part of their hard-earned fundraising income to cover technology fees and processing charges. Givergy is challenging that status quo by making its auctions, donations, ticketing, and prize draw tools completely free to use. What sets this move apart is not only the removal of subscription or setup fees but also the elimination of payment processing charges. For charities, it means every penny raised flows directly to the mission. No catches, no hidden costs.

A transparent and sustainable model

The brilliance of Givergy’s “keep it FREE” initiative lies in its transparency. Instead of charging charities, Givergy invites donors to make an optional contribution to cover platform costs. This contribution is entirely voluntary, about half of donors choose to add it, and that’s enough to keep the service free for the charities. By shifting responsibility from charities to willing supporters, Givergy has created a model where everyone wins. Charities keep more money, donors know exactly how their contributions are allocated, and Givergy remains focused on maximising the impact of every fundraiser.

Measurable impact

The impact is already striking. On average, Givergy’s clients are saving £3,000 on a £30,000 fundraiser, equating to 10% more funding for frontline services, research, and community programmes. Currently, around 80% of new clients are opting into the “keep it FREE” model, a testament to its appeal and effectiveness. In a sector often constrained by limited budgets, these savings are significant. They mean more meals delivered, more patients supported, and more causes accelerated.

Leading the future of fundraising

Donors today are more conscious than ever about where their money goes. They want reassurance that their generosity funds impact, not administration. By eliminating platform fees and offering a fair, transparent model, Givergy believe their “keep it FREE” model represents the future of fundraising and will open up giving to a far wider audience across the UK.

Learn more about Givergy here.

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