Consultation opens for sector’s first Digital Code of Practice

Written by Charity Times reporter

Charities from around the UK have been invited to contribute to the UK’s first Charity Digital Code of Practice, due to launch later this year.

The code, which aims to help charities improve their digital skills and increase their digital activity, is being funded by Lloyds Banking Group and the Co-op Foundation and will officially launch in November.

The code was launched in response to research that found there is a distinct lack of digital skills among smaller charities, which can have detrimental effects on their ability to raise vital funds for their work.

The Lloyds Bank UK Business Digital Index 2017 revealed only 48 per cent of charities have full basic digital skills, and the more digitally mature charities are twice as likely to see an increase in donations.

A recent Co-op survey of local charities and community groups also found that one in four fear for their survival, with more than one in three (35%) believing they would benefit from a better online presence.

The Charity Digital Code of Practice is designed to be relevant to charities of all sizes will include best practice guidelines as well as practical tips and advice. It will also aim to increase digital motivation and confidence in activities including fundraising and engaging with stakeholders.

Early user research and testing has been carried out in advance of the consultation, with more than 30 organisations of all sizes across the country to help shape the initial draft and ensure that the voices of all kinds of charities are represented.

Commenting, chair of the steering group, Zoe Amar said: “This is an exciting development for the charity sector. We often hear from small organisations which are worried about a lack of budget or skills to carry out digital activity. The new code will aim to increase the digital confidence of all charities and give practical advice about where they can make improvements in digital engagement with their beneficiaries and funders as well as increasing collaboration with other charities.”

Visit the consultation website here.

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