Charities take to Twitter to ‘reclaim social media for good’

A major social media movement to ‘reclaim social media for good’ went viral yesterday, with thousands of charities and organisations actively calling for more positivity on social media.

Charities and third sector organisations involved in the movement included Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kids.

The movement, which has been trending on Twitter, reached a staggering 10 million people within the first five hours on social media alone.


Leading with the tagline “There's too much negativity on social media nowadays. Let's reclaim social media for good”, the movement was designed to challenge the overwhelming negativity on social media, and call an end to fake news, bots and trolls.

The campaign, led by tech-for-good platform Lightful, aimed to shine a spotlight on the countless positive stories from charities, social enterprises and individuals under the single banner hashtag #ReclaimSocial.





Lightful co-founder and CEO Vinay Nair said: “Charities and social enterprises have some of the best stories to tell, which is why we’re delighted to help grow the potential of using social media for social good – we certainly need that to happen now more than ever.

“We are humbled to see so many people getting behind the #ReclaimSocial movement, and this feels like just the beginning.”

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