RNID reveals new branding following name change

The RNID has revealed its new branding after changing back to its original name from Action on Hearing Loss.

The charity’s Royal National Institute for Deaf People (RNID) name is more than a 100 years old but was changed to Action on Hearing Loss nine years ago.

But after research found RNID was “more popular and trusted” the charity decided in October to revert back.

The new look sees the RNID wording return on its branding, in dark green, and its website also refreshed.

Online this includes a dedicated page on its website showcasing the key messaging of RNID and the name change. This flags up the three areas of its work: campaigning, information and support and research.

The homepage says: “We are RNID. Together, we’re here to make life fully inclusive with hearing loss or tinnitus. We’re excited to return to our much-loved name”.

RNID chief executive Mark Atkinson said: “Returning to RNID and redefining our purpose is a critically important step in our journey to make life more inclusive for deaf people and those with hearing loss and tinnitus.

“RNID continues to be a well-known and much-loved charity and I am proud that we have the confidence to make bold and radical changes which are crucial to our ambition to grow our audience reach and impact.”

The charity is also aiming to promote inclusivity for deaf people. Its social media site has the slogan "RNID: Let’s make life more inclusive. Join us.”

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