The Fundraising Regulator has launched a consultation on the development of the Fundraising Preference Service, with the first question asking for views on what it should be called.

In the first in a series of weekly questions, two alternative names have been put forward for the service, which starts in the summer and will allow those that register to opt out of charities’ phone, email, text and mail direct marketing.

Those who have signed up to the Regulator’s Have Your Say consultation are being asked to rank in order whether the service should launch as the Fundraising Preference Service or be renamed as Charity Contact Service or Control Your Communications.

Gerald Oppenheim, the Regulator’s head of policy and communications said: “This consultation is an exciting milestone in our development of the service. It will play a crucial role in enabling individuals to have more control over their communications and to rebuild the trust between the public and charities.

“However, it’s not a silver bullet. Progress is being made in how charities go about their fundraising , yet this is still much to be done.”

When launched members of the public will be able to register both online and via telephone and opt out of communications from named charities.

In January it was announced that Syrenis Ltd would provide the database and telephone service for the Fundraising Preference Service.

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