Young people’s cancer charity CLIC Sargent is changing its name to Young Lives vs Cancer following research among its fundraisers, staff, volunteers and beneficiaries.
This consultation found that its name “was holding us back” from being able to attract more donations and ensure young people and their families can access their services, said the charity.
“The research was clear, it showed that changing our name would increase the amount of people who understood what the charity does, those that would donate, and most importantly would be able to find and access our support if they need it,” the charity added.
“The last year has been incredibly hard and we need to build back from the devastating impact Covid-19 has had on both the charity and the families we support.
“We have to do everything we can to get children and young people with cancer and their families the vital help they need now and in the future.
“Our name was holding us back from doing this.”
The charities consultation found that its supporters would be three times more likely to donate to Young Lives vs Cancer than CLIC Sargent.
CLIC Sargent is now Young Lives vs Cancer. This will help us reach more people who need us, and raise more money. New name, same purpose, same passion, same pride.— Young Lives vs Cancer (@YLvsCancer) May 26, 2021
Read more 👉 https://t.co/nON07qe5IB #TeamYoungLives pic.twitter.com/A153F2HCta
The charity’s statement adds: “Once we learnt that changing our name would boost fundraising and most importantly help young people with cancer find us, we knew we had to do it.
“And while we may have a new name, we still have the same purpose, passion and pride - helping families face everything cancer throws at them.”
Meanwhile, this week Young Lives vs Cancer has been announced as the three year charity partner of NHS Property Services, following a vote by its staff.
Funding raised through the partnership will go towards Young Lives vs Cancer’s ‘Homes from Home’ service, which provides a free place for families to stay when their child is going through cancer treatment.
“This three-year partnership will ensure that our Homes from Home can continue to run both during these challenging times and in the future, keeping young cancer patients and their families safe and supported during treatment, said Young Lives vs Cancer head of high value fundraising Julie Millar.
In February, Teenage Cancer Trust, CLIC Sargent and the Ellen MacArthur Cancer Trust formed a partnership to boost their campaigning and support for young people.