Charity partners sought for gaming for good event

Organisers of this year’s World Gaming Day event have launched a hunt for charity partners to take part.

The gaming for good event takes place on 22 October and is being organised by Leukaemia Care and online fundraising platform GivePenny who are looking for other charities to be involved.

Charities partnering with the even will be able to offer unlimited places to gamers to encourage a broad range of the UK’s 11m gamers to take part.

“World Gaming Day has been designed to fit alongside any existing streaming-for-good fundraising products the charity may have already,” said the organisers.

Leukaemia Care chief executive Zack Pemberton-Whiteley said: “Collaboration is key in the sector and we know that by offering partnerships to the wider charity community, we can turn this event into a huge gaming fundraiser for all involved.”

Organisers are running a webinar on 12 July for interested charities.

Charity supporters taking part will receive a t-shirt as well as “a video invite to send to their friends, a personalised fundraising email journey and a dedicated fundraising page on the GivePenny platform”.

This is the latest initiative in the growth of gaming for good initiatives, which often involve gamers taking part in sponsored streaming fundraisers via Twitch and Youtube.

Among other charities involved in gaming for good initiatives are animal charity Blue Cross, which attracts donations through its Paws2Play scheme. For 2022 this includes a Festive Quest event inviting gamers to play or stream games for 24 hours during December.

Another is Jingle Jam, which s promoted as the largest gaming for good charity event in the world. Its 2022 event is focused on charities supporting health, equality, diversity, inclusion and conservation.

Earlier this year Jingle Jam launched a search for between eight and 12 charity partners to take part.

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