Charity partners sought for ‘world’s biggest’ gaming for good event

Organisers of annual gaming for good campaign Jingle Jam are looking for between eight and 12 charity partners to benefit from this year’s event.

The event, which is believed to be the biggest gaming for good charity link up in the world, sees gamers, game developers and publishers raise money for charity.

Charities are being asked to submit expressions of interest applications by March 11.

Those invited to the next stage of the application process will be asked to provide in-depth information about the charity’s work and outcomes.

A panel of judges will then select up to 12 charities to take part.

For 2022’s event Jingle Jam is looking to back charities that focus on health, diversity and inclusion, equality of opportunity and conservation.

Over the last decade the event has raised more than £20m.

Charities it has supported include Cancer Research UK, Save the Children, Mental Health Foundation and Bristol Children’s Hospital charity The Grand Appeal.

“We seek partners who share our aspiration of making the world a better place for children and young people, where the money raised by the Jingle Jam will have a positive impact on the four main areas of focus,” according to the organisers.

“Small or large, it doesn’t matter: it’s the quality of the impact that we’re looking for.

“For 2022 grants will not be restricted to specific projects and we will include applications for unrestricted funding, but we will be focused on understanding and being able to measure the outcomes of the funding.”

It is also looking to link p with charities that can show “how they can align with the games industry and gamers themselves”.

Organisers add: “Jingle Jam is the world’s biggest games charity event and as well as raising money for great causes we want to raise awareness of the incredible good that videogames do for the world.”

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