A raft of charities have teamed up for a digital fundraising campaign urging the public to donate “digital pennies” when they spend online.
National Emergencies Trust, CLIC Sargent and Blue Cross are among charities to partner with the Roundups app, to launch the #RoundupsPennyAppeal campaign ahead of Christmas.
The app works by linking up to payment cards and rounding up payments to make donations to a chosen charity. This can be for as little as 10p and a weekly cap can be set. The app also allows donors the chance to track how their donations are being spent.
To promote the appeal representatives from more than 20 charities have taken part in a video to encourage people to use the app.
It is estimated that charities face a £12.4bn shortfall caused by the Covid-19 pandemic.
Other charities involved in this digital fundraising push include Magic Bus UK and Lymphoma Action.
“Coronavirus has led to an unprecedented demand for our services, and we are busier than ever in supporting people affected by a lymphoma diagnosis,” said Lymphoma Action community and partnerships manager Sarah Thorn.
“We are delighted to be a part of this campaign and to provide our supporters with innovative ways to get involved with Lymphoma Action. This is especially important at this challenging time when our revenue has been impacted by the cancellation of events and fundraising activities which bring in a large percentage of our income.
“Funds raised through digital platforms like Roundups will help safeguard our services and support our work in making sure that no one has to face lymphoma alone.”
Roundups co-founder Sean Donnelly added: “We know that many people are facing financial difficulties at the moment and so donating to charity has understandably fallen down the priority list. Hopefully people will view Roundups as a way of supporting the sector without breaking the bank.
"It is designed so that you can donate small amounts that you won’t miss personally but, collectively, will make a big difference.”
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