The English Football League has named British Red Cross as its next official charity partner.
The partnership gets under way at the start of the 2022/23 season with a focus on reducing isolation around England via the League and its 72 clubs.
The humanitarian aid charity takes over as official charity partner from Mind, whose four-year partnership with the EFL ends following the current campaign. This partnership saw the Mind logo incorporated into shirts and replica kits for the first time, an arrangement that will continue with the British Red Cross.
“We all know football has the power to bring people together and we can’t wait to join forces with the English Football League to tackle the issue of loneliness together,” said British Red Cross chief supporter officer Paul Amadi.
“The pandemic has exacerbated loneliness and has left people feeling more isolated than ever before. Lockdown only amplified this deep-rooted problem with millions of people left feeling cut from the world they once knew. Although social distancing and other restrictions continue to be eased, loneliness remains.”
🤝 The EFL and the humanitarian charity, @BritishRedCross, are joining forces in a new partnership that will use the power of football to support those experiencing loneliness in England and Wales.#EFL https://t.co/zXYL5RzylK— EFL (@EFL) April 24, 2022
EFL chief executive Trevor Birch added: “Club allegiances and a love of the game offer a sense of belonging to millions in this country and we believe that partnering with the British Red Cross will help us bring more people together through the medium of football.
“The EFL and its clubs already deliver life changing work through its community network and with eight in ten people in the UK living within 15 miles of an EFL club, collaborating with an internationally renowned organisation such as British Red Cross will help elevate the services that organisations offer to people up and down the country.”