BLOG: Charities need to start embracing AI

According to the technology analyst Gartner, artificial intelligence (AI) will be the most disruptive technology during the next decade and it has the potential to revolutionise the not-for-profit sector.

Aside from improving the productivity of a charity’s digital presence by removing the need for human interaction, it can significantly improve charitable giving. In fact, AI could even have an impact on the public’s well-being.

For example, imagine a world where a concerned parent could visit a charity’s website, answer a series of questions, powered by AI, to assess the severity of their child’s symptoms and be offered advice on how to act accordingly.

This interaction could occur in near-real time which, in turn, could dramatically improve the rate of diagnosis of serious illnesses - and it doesn’t stop there. AI is smart, really smart.

Once embedded, AI continues learning through interaction. As users interact, it can analyse patterns in the data and predict what information users need before they have even asked for it.

Whether you want to serve visitors the information they need in real time, improve advocacy, increase donations or simply ensure users have their questions answered out of hours, the experience a chatbot provides can significantly improve efficiency.

However, it is important that charities recognise that a chatbot is a robot; it is not a human and issues around liability should be at the forefront of your chatbot agenda.

The opportunities that AI offers digital are endless and can make a huge impact on people’s lives. It is more important than ever that charities embrace leading edge technology to make a change.

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