BBC Children in Need and Girlguiding have linked up for a fundraising push, with all proceeds split equally between the two charity brands.

The ‘Act Your Age’ initiative sees a new BBC Children in Need badge made available to Girlguiding’s young members to encourage them to raise funds.

Sales of the badge, which features BBC Children in Need’s iconic Pudsey character, will be shared between the charities.

BBC Children in Need chief executive, Simon Antrobus said: “We are delighted to have partnered with Girlguiding and encourage all Rainbows, Brownies, Guides, Rangers and Girlguiding’s volunteers to Act Your Age, and get fundraising.

Whilst these are very uncertain times, we know that through the kindness and generosity of our supporters like Girlguiding, we can collectively help children and young people overcome challenges they might be facing and reach their full potential.”

Emma Guthrie, Girlguiding’s assistant chief guide added: “We are incredibly excited and proud to be partnering with BBC Children in Need in its milestone 40th year. This year has been challenging for everyone, especially our children and young people and it’s imperative now, more than ever that we do everything we can to ensure that they are not forgotten and have access to the support they need to thrive.”

Earlier this month BBC Children In Need launched its 2020 Appeal, ahead of it’s 40th anniversary telethon next month. Celebrities backing the campaign include Ade Adepitan, Zoe Ball and Jamie Oliver.

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