New charity marketing grant programme announced

A new grants programme has been launched to provide smaller charities with a larger marketing budget. enabling them to have a more powerful impact.

The Worshipful Company of Marketors has launched the 2021/22 Charity Marketing Grants Programme, which is open to all registered UK charities with an annual income of between £10,000 to £100,000.

Applications close on 10 January 2022, with the winning charities set to be announced in Spring 2022.

Five charities will be selected to benefit from a total fund of £20,000, with a top grant of £10,000 and four grants of £2,500 to be allocated by the judging panel.

Shortlisted charities will be invited to send two charity representatives to meet the panel in Central London, where they will have the chance to personally present their proposals.
The panel will comprise the past Chairman of The Marketors’ Trust, the Chairman of the Marketors’ Outreach Committee and three other panel members.

Chairman of the Judging Panel, John Hooper CBE, stated: “The panel will be looking for campaigns that show real imagination and passion. The successful charities will also have to convince us that their campaigns are likely to deliver successfully against their campaign objectives. No charity will be disadvantaged solely on the basis of its aims or objectives – we’re looking for all-round commitment to good causes and social giving, with a strong marketing strategy to match.”

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