Macmillan Cancer Support’s 25th World’s Biggest Coffee Morning fundraising event brought in a record £27.6m last year, the charity has announced.

The charity’s flagship fundraiser took place on 25 September. It sees millions of people host coffee and cake mornings where donations are invited.

The event has raised more than £165m since officially launching in 1991, but 2015 was the highest ever total. The first official coffee morning saw 2,600 supporters raise £208,000, and last year the number of registered hosts had risen to over 225,000.

Supported by celebrities including Larry Lamb, Alison Steadman, and Jo Brand, Coffee Morning was trending on Twitter throughout the day with over 30,000 tweets.

M&S is the headline partner for the seventh time this year, after raising a record total of £1.6m in 2015. Employees across 600 stores, offices and warehouses supported the campaign throughout September.

Macmillan’s executive director of fundraising, marketing and communications Richard Taylor thanked the coffee morning hosts and guests who drove the fundraising total to its record high.

“The event is so simple but really resonates with people who continue to come together to drink coffee, eat cake and raise vital funds which will help valuable Macmillan services and professionals ensure no one faces cancer alone.”

This year’s World’s Biggest Coffee Morning falls on Friday 30 September.

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