Instagram to launch new donation tool

Instagram has announced it will be launching a new tool, allowing people to donate through Instagram stories.

The announcement was made at the Facebook Community Summit at the company’s HQ last week. The tool hasn’t yet been rolled out but is due to be implemented in the coming months.

Users of the picture-led social media platform will be able to support a charity by adding a ‘donation sticker’ to their Instagram stories.

The one-click sticker is designed to encourage followers to click through to a charity or non-profit of their choice and donate to a good cause.

The announcement follows an announcement made by Facebook in November last year, which said people had raised over $1bn for charities through Charitable Giving on Facebook.

“Last November, we announced that people raised over $1 billion for nonprofit organizations through Charitable Giving on Facebook," Facebook said in a statement.

“Later this year, Instagram will bring the ability for people to support nonprofits that are important to them through a donation sticker in Instagram Stories.”

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