Charity campaign #GivingTuesday has launched for 2016, the third year in which the initiative will run in the UK.

Led in the UK by the Charities Aid Foundation, #GivingTuesday will take place on 29 November this year. The day follows the pre-Christmas retail sprees of Black Friday and Cyber Monday, and encourages people and businesses to contribute to good causes.

Announcing the launch of the campaign for 2016, CAF revealed a new logo and website for #GivingTuesday, alongside the new tagline ‘Do Good Stuff’.

Last year #GivingTuesday broke a Guinness World Record for the most online donations in 24 hours, as people gave away £35m to good causes globally.

Online donations raised £6,000 a minute for UK charities with more than 1,400 charities and businesses connecting with the movement, reaching hundreds of thousands of people.

The campaign enjoyed wide support on social media last year, as the top trend on Twitter throughout the day with more than 100,000 #GivingTuesday mentions.

Charities and brands backing the day in 2016 include Cancer Research UK, RSPCA, NSPCC, Sainsbury’s, BT, The Financial Times, Glamour, and ASOS.

Head of policy and campaigns at CAF Hannah Terrey said #GivingTuesday is a huge celebration of doing good, and an opportunity to highlight the work charities do across the UK and around the world.

“#GivingTuesday is a brilliant opportunity for charities – small and large – to make some noise and reach new audiences,” Terrey said. “It’s the perfect time to be creative, share ideas with others and try something different. We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to do good stuff and be part of this growing global movement.”

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