Fundraising Regulator issues guidance for public fundraising appeals

The Fundraising Regulator has published new guidance to help the public set up their own charitable fundraising appeals.

The regulator's new guidance is designed to support the public's response to the coronavirus pandemic, which has formed an increase in charitable activity.

In a statement, the regulator said the guidance aims to make sure the public's fundraising appeals are legal, ethical and have the 'best chance of success'.

It sets out ten steps to help those who would like to raise money by setting up an appeal online.

It also encourages the public to be transparent with their appeals and where the money raised will go; suggests using a trusted payment system to receive money and to be aware of legal implications of fundraising this way.

The publication of the guidance follows the Regulator’s joint advice with the Charity Commission last month to help the public give safely during the pandemic.

The regulator's chief executive, Gerald Oppenheim, said: “The generosity of the British public during this crisis has been heartening, and it has been inspiring to see innovative new ways of fundraising emerge, resulting in huge amounts of money being raised for worthy causes.

“As the nation continues to respond to the pandemic, we hope that our new guidance equips the public with the know-how they need to set up a successful fundraising appeal, whilst also ensuring it meets the standards that are set out in the Code of Fundraising Practice.”

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