Keep Britain Tidy's deputy chief executive has been appointed by the Vegetarian Society as its next CEO.
Richard Mcllwain joins the 174-year-old vegetarian organisation after 11 years with Keep Britain Tidy.
“I’m thrilled to be leading the Vegetarian Society in this critical next decade for our planet,” said Mcllwain.
“As someone who gave up eating meat around 30 years ago, I’m already invested in the charity’s work, but there is so much more to achieve.
“Despite the growing interest in plant-based eating over the past five years, vegetarians and vegans are still in a minority, and there remains a huge amount of work to do.
“We have a key role to play in encouraging more people to see that a vegetarian diet is not only a kinder, healthier and more environmentally friendly diet, but one which looks and tastes fantastic too.”
Privileged to be leading The Vegetarian Society @vegsoc as their new Chief Executive. Loved my time @KeepBritainTidy but revved up for the new challenge in this critical next decade for our planet. Looking forward to working with our great staff team and passionate supporters. pic.twitter.com/GocBbn7Wnj— Richard McIlwain (@RichMcToffee) September 8, 2021
He added: “Over the next decade I want us to play a more active role in shaping a country in which plant-based eating becomes the new normal.”