Top ten giving hot spots in England and Wales revealed

People living in the London Borough of Hounslow are the most generous in England and Wales, research has revealed.

The research looks at the proportion of average salary given to good causes and found that the West London borough’s population is the most generous.

While the average donation across England and Wales is £20, this rises to £35 in Hounslow.

The second most generous area is the Isle of Wight, according to Charities Aid Foundation, which carried out the research. It says the Hampshire island’s high ranking comes despite it having one of the lowest average salaries in the country.

More affluent Brighton & Hove and Ealing are the next most generous followed by Wales’ most generous area Conwy.

Powys, Ceredigion, Hackney, Buckinghamshire and Wolverhampton complete the top ten.

“Our new research uncovers the heartening generosity of people in many different areas of England and Wales,” said CAF chief executive Neil Heslop.

“As we all face financial cost-of-living pressures, we encourage people to carry on giving what they can or consider supporting in other ways by donating items to charity shops or volunteering, to help charities to continue their vital work helping the most vulnerable in society.”

In 2021 people across the UK donated £10.7bn, a “substantial decrease” on the previous year’s figures of £11.3bn, according to CAF.

It adds that one in eight are considering cutting back on their giving over the next six months and one in 12 had chosen not to make a one-off donation between March and May this year.

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