Rich ‘earn more but give less’, study finds

The wealthiest people in the UK have slashed their giving to charities by more than a fifth despite seeing their earnings increase, research has found.

The figures cover the period prior to the pandemic and show there was a steep decline in donations from Britain’s top 1% of earners, who have pre-tax incomes of at least £175,00 a year.

Research has found their typical donations dropped by 21% in real terms between 2011 and 2019, from £680 a year to just £538.

This fall was despite their typical annual income rising by 10% from £247,000 to £271,000.

The findings have emerged in a study by the Law Family Commission, which has been set up by think tank Pro Bono Economics to look at the future of civil society.

This estimates that charities “missed out” on £2.1bn in income between 2011 and 2019 because the UK’s rich did not give to charities in line with their income growth.

The Commission also found that nearly two thirds (63%) of the total value of their donations comes from only 0.5% of this group, just 1,700 individuals.

To encourage giving ministers are being called on by the Commission to appoint a ‘philanthropy commissioner’ across Whitehall. In addition, ‘philanthropy champions’ should be appointed to work with elected mayors to coordinate and encourage giving by the rich at a local level.

Greater collaboration among philanthropists, politicians and charities is also needed, says the Commission.

“The British public has a rich tradition when it comes to charity, epitomised by the millions of acts of kindness and support we saw at the height of the pandemic,” said Commission chair Gus O’Donnell.

“But this new research for the Law Family Commission on Civil Society shows that those with the deepest pockets can afford to reach a little further. Among the top 1% in Britain, there is a generosity gap between a handful who give very significant amounts and the majority who give substantially less.

“The Commission is calling for a collaborative effort between philanthropists, the government, business and the charity sector to help close this gap.

“There is a leadership role for the government in this. We support proposals for a government-appointed philanthropy commissioner to drive this agenda and would like to see a lead civil servant in the Treasury devoted to philanthropy.

“At a local level, the nomination of philanthropy champions working with metro mayors could help to ensure philanthropy is directed to the communities that need it the most.”

    Share Story:

Recent Stories


How does a digital transformation affect charity fundraising?
After an extremely digital couple of years, charities have been forced to adopt new technologies at a rapid pace. For many charities, surviving the pandemic has meant undergoing a fast and efficient digital transformation, simply to exist in a remote world. But what effects has this had on fundraising? And what lessons can charities learn from each other? Lauren Weymouth chats with experts from software provider, Advanced, to find out more.

Better Society