Card Factory’s foundation has launched a rebrand to raise the profile of its support for communities, charities and individuals.

The new visual identity will be used across its funding programmes “under a cohesive and recognisable brand system”, says the grant maker. This includes its Life Moment, Local Community, and Match funds.

It will also be used across all formats, including digital, social media, internal communications and public campaigns.

In addition, its website has been refreshed to improve navigation for charities around funding opportunities.

The foundation’s new image is inspired by the retailer’s logo, including its font and structure, but with a different colour palette and graphic style.

Colours used “reflect the Foundation’s values of care, community and fairness” it says, through three figures to symbolise support, empath and togetherness.

“This rebrand and repositioning mark an exciting new chapter for the Card Factory Foundation,” said the foundation’s head Pushpinder Gill.

Earlier this year the foundation launched a £1.5m three year partnership with young homelessness charity Centrepoint. It is the sole founder of the Bright Future Initiative, which offers support to young people facing homelessness including therapy.

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