Princess Diana backed mine clearance charity overhauls its online presence

Mine clearance charity HALO Trust, which was supported by the late Princess Diana, has overhauled its online presence as it looks to boost its fundraising.

It is hoped the redesign will also improve its supporter engagement and strengthen the digital presence of the charity, which works in more than 30 conflict affected countries to clear landmines and support communities impacted by war.

A focus of the overhaul has been to make it easier for supporters to find out about its global impact and ways they can act to support its work.

Consistency across regions, including the UK, US and Ukraine, has been another factor in the overhaul.

"Our website is one of the most important ways people discover our work, understand the impact of their support and choose to donate,” said Halo Trust global head of digital platforms Amy Olson.

The digital overhaul has been carried out by agency Nexer Digital using a content management system built on Umbraco 17, to create campaigns and publish content across regions

Olson added: “Nexer Digital has helped us create a platform that better reflects our global mission while making it easier for supporters to engage with us and for our teams to manage content across different regions. It provides a strong foundation for the next phase of our digital strategy.”

The charity launched almost 40 years ago and came to prominence in the early 1990s when Princess Diana walked through a minefield during a visit to the charity’s base in Angola. This promoted a global pledge by 122 countries to get rid of landmines and the charity continues to be supported by Diana’s son the Duke of Sussex.

According to the charities register its income in the 12 months to March 2025 was £165.6m and its spending was £163.1m.

Between 2024 and 2025 its income from government contracts fell from £10.47m to £7.89m.



Share Story:

Recent Stories


Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
Charity Times Awards 2023

Beyond the funding squeeze: Using equities to secure your charity’s future
With charities facing increasing financial pressure and traditional income streams under strain, making investments work harder has never been more important. M&G’s Richard Macey and Michael Stiasny join Charity Times to discuss why equities remain a vital long-term asset class for charities, how organisations can balance income generation and growth, and the opportunities the current market environment may offer to help strengthen financial resilience.