Parkinson’s UK has refreshed its brand so that it is “relevant to everyone affected” by the disease.

The move comes two years after its equality, diversity and inclusion (EDI) strategy was launched. This pledged the charity would put in place measures to “better represent its community”.

It found that while 7.6% of those with Parkinson’s are from a global majority background, just 4.7% of those who engage with the charity identify as being from such backgrounds.

Also, people from global majority backgrounds made up just 8% of its leadership roles at the time.

"Parkinson’s UK has modernised its brand to be more visible, accessible and relevant to everyone affected, an ambition embodied in its new strapline, For every Parkinson’s journey", said the charity.

“It represents the charity’s commitment to being there for everyone, no matter who they are, where they live in the UK, or at what stage their condition is.”

It added that it had also identified that the charity needed “a more unified brand tone and design across its many areas” including research, fundraising and support services.

The refresh of the brand follows a consultation with 1,000 people involved with the charity “to ensure the brand authentically reflects their experiences and challenges”.

Within the new identity is a tulip, the international symbol for Parkinson's.

It also features “a bespoke, accessible font, Parkinson’s, with a range of images, icons and illustrations in a new brand colour palette”.

Parkinson’s UK chief executive Caroline Rassell said: “We have 153,000 people and their loved ones looking to us for advice, support and so much more.

“Updating our brand makes us more accessible and relevant to them, as well as scientists and health and social care professionals.

“Including everyone in our work means we can continue to offer the right services and ultimately find better treatments.”

The charity’s director of external relations Juliet Tizzard added: “We’re so grateful to the many people with Parkinson’s for helping to shape our refreshed brand.

“Their insights and influence give us the confidence that we are doing the right thing: building a strong, inclusive and supportive community, relentless in our mission to have a positive impact on the lives of people with Parkinson's, today.”

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