A pledge made by Prime Minister Andy Burnham in the summer to end rough sleeping has led to an increase in interest among millennials in the work of homelessness charity Shelter, analysis has found.

Research through YouGov’s Charity Index found that the proportion of those aged 30 to 45 that would consider donating to the charity increased from under one in five to more than one in four.

This was the largest increase in support for Shelter following Burnham’s attempt to raise awareness of the need to tackle rough sleeping, a pledge he had also made when he was Greater Manchester Mayor.

Generation X were also more inclined to support Shelter following Burnham’s speech, with the proportion considering donating up from less than one in four to over one in four. There was a slight increase in support among Baby Boomers and older, from 21% to 22%.

The findings suggest an interest among millennials in 56-year-old Burnham’s comments, however Generation Z, including teenagers and those in the 20s, are less inclined to be swayed by the PM's comments on such issues.

Support for Shelter among Generation Z, fell from one in six to one in eight since Burnham’s speech.

The Index recorded the public’s views from when Burnham gave his speech on 20 July to 14 September.

During the summer charity sector leaders urged Burnham to translate his commitment to the charity sector at Greater Manchester Mayor to the national stage.

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