NHS charity campaigns factor behind text donations boom

Donations by text increased by 64% amid the Covid-19 health crisis, according to latest figures.

The rise comes despite the postponement of televised charity telethons during the crisis.

A key factor in the increase in donations by text was charity campaigning for the NHS during the pandemic, as well as the staging of the BBC’s Big Night In fundraiser.

The figures have been revealed in research carried out by Analysys Mason for the Phone-paid Services Authority comparing 2019/20 and 2020/21.



The rise in charity donations by text is more than three times the Authority’s estimated growth.

While it predicted an additional £7.8m would be donated by text (up 19.5%) the actual increase in spending was £25.7m.

“Some televised telethon events were indeed postponed (such as Stand Up To Cancer and Soccer Aid), but a one-off replacement telethon (the BBC’s Big Night In) and other campaigns (such as those for the NHS) attracted significant donations, which contributed to a higher amount than initially expected,” says the report.

The research is based on a survey of 5,000 users of phone-paid services.

    Share Story:

Recent Stories


How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.