Macmillan Cancer Support maintains its position as the top charity brand, new analysis from YouGov’s mid-year CharityIndex shows.

Every six months data firm YouGov releases its Buzz rankings a study of which charity brands are generating the most positive sentiment. Since YouGov started looking the charity sector Macmillan Cancer Support has consistently maintained its position at the top of the table.

Cancer Research UK is in second place with Help for Heroes in third. The rest of the top five is completed by the Dogs Trust (fourth) and the British Heart Foundation (fifth). The rest of the list is rounded off by RNLI (sixth), Guide Dogs (seventh), and Marie Curie, the National Trust, and the Alzheimer’s Society (joint eighth).

CharityIndex measures the public’s perception of 45 charities on a daily basis across a range of measures. YouGov’s 2016 mid-year rankings were compiled using Buzz scores from the start of January to the end of June. Buzz scores measure those who have heard good news about a charity in the previous two weeks versus those who have heard bad news about a charity in the past fortnight.

Among the top ten, only two charity brands – the Dogs Trust and Guide Dogs – improved their scores compared to the same period last year. As a whole across the charity brands YouGov tracks, the average Buzz score fell from 3.3 during the first half of 2015 to 3.0 in the first six months of 2016.

The top ten are:
Macmillan Cancer Support – 13.0
Cancer Research UK – 11.0
Help for Heroes – 5.6
Dogs Trust – 5.5
British Heart Foundation – 5.4
RNLI – 5.1
Guide Dogs – 4.8
Marie Curie – 4.6
National Trust – 4.6
Alzheimer’s Society – 4.6

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