Insurer launches £3.25m in funding for local and national charities

Insurer NFU Mutual has pledged to donate £3.25m to support local and national charities this year.

A focus of the finding will be to support charities tackle the “ongoing effects of the pandemic and assist with recovery”.

Of its 2022 funding pledge, £1.92m will be delivered through the insurer’s annual Agency Giving Fund. This sees 300 local branches and agencies nominating charities in their area to receive funding.

In addition, £1m is being made available through the NFU Mutual Charitable Trust, set up as an independent charity by the insurer more than 20 years ago to support charities working in the interests of rural communities.

Trustees meet twice a year, in June and November, to consider applications for NFU Mutual Charitable Trust funding. The deadlines for applications are 27 May and 28 October.

Another strand of funding is £30,000 to create a Community Champions scheme, to support good causes through staff fundraising events and initiatives.

Meanwhile, £300,000 is being donated through the insurer’s Farm Safety Foundation to raise awareness of issues such as poor mental health in the agricultural sector.

“Helping our members in times of need and supporting communities has always been at the very heart of our approach”, said Nick Turner, NFU Mutual group chief executive.

“We increased our charitable giving during 2020 and 2021 to assist frontline charities during the pandemic, and we recognise the importance of extending our heightened support into next year to help tackle the ongoing challenges of the crisis and to aid recovery, “



Of the charities that received funding through the insurer’s Agency Giving Fund in 2021, half are providers of emotional and social support. A third provide frontline healthcare, including 48 nominations from the insurer’s local representatives for community hospices and 26 for air ambulance charities.

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