Six advertising agencies are to compete to run a campaign for Epilepsy Action, which is to benefit from £260,000 worth of advertising and media support.

The charity has been named charity of the year through the industry’s annual Creative Shootout competition

This will see the agencies take part in a live event at the end of January to design a campaign in just four hours based on a brief they receive from the charity.

The they have ten minutes to pitch their campaign to an audience and judges at BAFTA.

The winning campaign will then be run during the year.

The winning agency will receive £10,000 to run the campaign as well as £250,00 worth of media support from partners including The Guardian, Clear Channel and Acast.

The six finalist agencies involved are Boldspace, Brands2Life, Muckle Media, PHA, Propellernet and Skylark Media.

Epilepsy Action was chosen as part of the competition’s focus this year on non-visible disabilities.

“Time and time again we are told about the stigma and isolation that comes with an epilepsy diagnosis, and for the 630,000 people in the UK living with the condition it’s time for that to stop," said Epilepsy Action interim chief executive Rebekah Smith.

“We need help to get this under resourced and rarely talked about condition the profile it deserves and make a real difference to the lives of people living with epilepsy.

“We’ve been so impressed with the entries from our finalist agencies and can’t wait to see what they come up with on the night.”

Creative Shootout founder Johnny Pitt added: “The Creative Shootout exists to showcase the extraordinary talent and thinking in our industry, all in aid of a different charity each year.

"We’ve an exciting mix of agencies in this year’s line-up and perhaps the most stigmatised hidden disability of them all, to grapple with.”

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