Diabetes UK has appointed James Beeby as its director of engagement and fundraising.

He joins from Terrence Higgins Trust where he led on organisational strategy development.

At Diabetes UK he leads a 130-strong department covering marketing, fundraising, communications, business support and digital.

Beeby has previously held senior roles at the Stroke Association, Leonard Cheshire, The Children’s Society and Prostate Cancer UK.

He takes over from Alastair Graham who has held the role on a temporary basis following the departure of the last permanent postholder Kath Abrahams earlier this year. Abrahams is now chief executive of Tommy’s.

“'I'm really thrilled to be joining Diabetes UK at such an exciting time; with a clear and galvanising strategy to end the harm caused by diabetes within a generation, the charity has such a strong track record of success to build upon,” said Beeby.

“I'm looking forward to leading such a talented and successful team in finding new ways to inspire even more people to join us in achieving our ambitious goals.

“Whether it is through awareness, engagement or fundraising, I’m committed to working with and alongside the communities we serve to create a very different future for people living with, or at risk of all types of diabetes.”

Diabetes chief executive Chris Askew added: “We’re delighted to be welcoming James onto our executive team at such a pivotal time for our charity, and for people living with diabetes.

“As we look to life post-pandemic, the challenges facing people living with and at risk of diabetes have never been more acute, and our responsibility to supporting them has never been greater.

“James is bringing with him such a wealth of valuable experience and has for many years been a real change-maker within our sector. I am very much looking forward to working alongside him in our mission to achieve the aims of our strategy and – ultimately – end the harm of diabetes.”

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