Rob Williamson, the chief executive of Community Foundation Tyne &Wear and Northumberland, is to chair the BBC’s appeals advisory committee (AAC) on a permanent basis.

He has been a member of the advisory committee since 2014, was made vice chair in 2020 and has been acting chair since July this year, replacing John Low.

The 12 strong expert panel advises the BBC on policy around all its appeals including Children in Need and Comic Relief.

It also scrutinises the broadcaster’s fundraising projects and recommends charities to benefit from regular appeals.

Williamson has previously held senior roles at Northern Rock Foundation, including policy and communications chief and acting CEO.

“The impact of the charity appeals the BBC broadcasts cannot be underestimated, with £120m raised for the sector last year alone,” said Williamson.

“But money is only part of the story as the BBC also introduces audiences to the breadth of UK charitable endeavour at home and abroad. The Charity Appeals Advisory Committee’s collective, pro-bono support adds great value, alongside the BBC’s own expertise, and so it is a huge honour to be able to continue my contribution as the AAC’s new chair.”

BBC director general Tim Davie added: “The BBC raises vital funds through our broadcast appeals as well as awareness of the work of charities – which both have a positive impact on society.

“The appeals advisory committee is essential in overseeing and guiding that work. I’d like to thank Sir John Low for the fantastic job he’s done leading the Committee over the last four years and look forward to maintaining this important relationship with Rob and the other members.”

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