WellChild, which supports children with complex medical needs and their families, has rebranded to offer clarity about its goals amid “an increasingly crowded charity landscape”

The brand refresh includes a new visual identity to reflect “the warmth, humanity and determination at the heart of the charity, alongside the specialist knowledge and experience that underpin” its work supporting children and families.

It has been developed with London creative agency Red Stone, which has worked on rebrands for charities including Parkinson’s UK.



“The charity believes that, now more than ever, it needs to be clearer about who it is, what it stands for and the change it is creating; and to be louder in making that case, so that more children and families can access the support they need,” it said.  

Red Stone associate creative strategy director Rich Corr added: “The refreshed brand wasn’t about inventing a point of difference or forcing a personality, it was about helping them articulate and embody the unique spirit they already have and giving them the tools to share it with the world.”

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