The Victorian Society has updated its website for the first time in 20 years.

Commenting on the heritage charity's rebrand this month, its director James Hughes says that while the old website was “much loved” it was also “visually dull and technically antiquated”.

“Added to this, and for the very first time, the Society now has a logo and visual identity that is integrated, coherent and expressive of the positive, celebratory nature of the Society’s work,” he added.

The rebrand and website overhaul has been handled agency Toast Design as the charity looks to find new and younger members, attract donations, boost attendance to its events and be a resource for heritage professionals.

The charity says the new design enables it to add new content, while retaining historic posts as a “virtual archive of its campaigning history”.

Its original red colouring scheme has been retained, with a contemporary sans serif font, for its rebrand.

The charity, which launched during the 1950s, campaigns to preserve Victorian and Edwardian buildings.

“Collaborating with the Victorian Society on this project has been an incredibly rewarding experience,” said Toast Design’s managing director.

“Our goal was to respect the society’s rich history while providing a modern, functional, and visually appealing platform that will serve them well into the future.

“We are proud of the new brand identity and website, which reflect both the society’s heritage and forward-thinking approach.

"This project highlights the importance of blending tradition with innovation, ensuring the Society can effectively reach and engage with a broader audience demographic.”

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