CRUK rolls out contactless collections in latest fundraising campaign

Cancer Research UK is launching contactless collections across the UK tomorrow as part of its World Cancer Day fundraising campaign.

Contactless collections will take place in 16 locations across London, Glasgow, Liverpool, and Leeds. Supporters will have the opportunity to donate £2 by simply tapping their contactless card on a specially designed reader, operated by CRUK’s fundraising volunteers.

Announcing the initiative, CRUK said it will be the first charity to trial contactless donation technology on this scale.

CRUK trialled contactless giving via a pilot across four of its shop windows last year, but executive director of fundraising and marketing Ed Aspel said this new initiative takes the scheme to a new level.

“It’s really exciting for us to be rolling out contactless giving across the UK on this scale. We’re committed to exploring new, innovative ways to fundraise and accept supporter donations. With the increasing use of contactless right now, this seems a natural next step.”

The launch represents a wider initiative to bring contactless payments to the sector. CRUK has been working alongside other charities and in conjunction with Payter, Creditcall and Elavon, to ensure that the trial is successful. The charity will be sharing learnings so that the sector as a whole will benefit.

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