British Heart Foundation is offering a £3m house in London as a prize as part of an innovative fundraising initiative.
The charity has linked up with prize giving organisation Omaze to offer people the chance to win the home in Fulham, London.
The winner of the home through the Million Pound House Draw will be announced on 9 April, 2021.
“Our partnership with Omaze comes as we face the biggest crisis in our 60-year history and hearts need more help than ever,” said BHF
“The dream house they're offering is not only a life changing prize but most importantly, it will raise much needed funds for pioneering research,” the charity added.
Through the link up 80% of the net proceeds will be donated to BHF, with a minimum of £100,000 being donated.
The initiative comes as the charity looks to income losses through the Covid-19 pandemic. This has included loss of retail income from the closure of more than 600 of its shops during the second national lockdown.
Earlier this year the BHF restructured to make savings, which saw three of its senior executives leave.
Other fundraising initiatives by BHF this year have included a Black Friday donations campaign urging people to donate any unwanted goods they were looking to replace in Black Friday sales.
Beyond the funding squeeze: Using equities to secure your charity’s future
With charities facing increasing financial pressure and traditional income streams under strain, making investments work harder has never been more important. M&G’s Richard Macey and Michael Stiasny join Charity Times to discuss why equities remain a vital long-term asset class for charities, how organisations can balance income generation and growth, and the opportunities the current market environment may offer to help strengthen financial resilience.
Charity Times Awards 2023
Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
© 2021 Perspective Publishing Privacy & Cookies
Recent Stories