Latest News

Army cadet group rebrands to boost awareness of charitable status

By Joe Lepper

The Army Cadet Force Association has rebranded with a new name and logo to ensure the public understands it is a charity.

The charity hopes its new name, Army Cadet Charitable Trust (ACCT UK), will help increase donations and reach more beneficiaries while maintaining its links with Army the Cadet Force.

“By adopting our new name of The Army Cadet Charitable Trust (ACCT UK), we wanted to make clear our work as a charity and highlight the continuing funds and grant programmes we offer to young people in the UK and the cadets and adult volunteers of the Army Cadet Force,” said the charity.

The rebrand includes a new visual identity, which has been developed following research among young people and their parents. This focuses on a star image which is based on army cadet’s ‘achievement badge’ to show their progress.

In addition, the charity aims to focus on storytelling content “to educate and inform our friends and supporters of all the work we do as a charity to help young people”.



“We are aiming to do more and better as a charity in the future,” said the charity’s chair Kevin Abraham.

“Young people and volunteers in the Army Cadet Force remain the priority beneficiaries of our support. The ACCT UK board trust these changes will be significant steps in the development of the charity."

    Share Story:

Recent Stories

Digital mapping vital to charities' swift support during crisis, says report

Charity Times invites readers to nominate sector’s best leaders through Covid-19

International Rescue charity joins DEC


How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.

© 2021 Perspective Publishing     Privacy & Cookies