Annual legacy giving campaign Remember A Charity Week launches today with a focus on the impact of charitable gifts on the support charities can offer.

This year’s push, which runs until 14 September, also features celebrity ambassadors, including 1980s children’s TV presenter Johnny Ball, who is a familiar face among a target audience for the campaign, baby boomers and generation X-ers.

Other celebrities and influencers promoting the annual campaign this year include charity shop advocate Jen Graham, TV property programme presenter Amanda Lamb, and comedian and disability campaigner Lee Ridley.

The theme of this year’s campaign, which involves TV, radio, print and digital advertising, is ‘Thanks To….’ to highlight the impact of charitable gifts have for charities.

This puts “charitable beneficiaries front and centre”, say campaign organisers, who add the campaign features their “emotive, personal stories and messages of thanks to the supporters whose gifts have impacted their lives”.



“Remember A Charity Week provides a wonderful opportunity for all of us to unite around the power and impact of charitable gifts in Wills, inspiring more people to give,” said the campaign’s director Lucinda Frostick.

“This year, there are more ways than ever to share the message that legacy giving is not only an incredibly special and meaningful way of giving, but something that makes a crucial difference to a growing number of charities and causes across the UK.”

She added: ““If we have just one wish for the week, it’s that it will serve as a catalyst to accelerate legacy growth; inspiring more people to give, helping charities bolster their legacy fundraising and giving advisers and partners a timely reason to shine a spotlight on charitable causes.”

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