Air ambulance charity fundraising chief takes senior role at Sense

Disability charity Sense has appointed London Air Ambulance’s director of fundraising and marketing Louise Robertshaw as its group director of engagement.

She replaces Chris Jarrett, who left Sense last year to become fundraising director at RNIB. Jarrett had set up the engagement directorate, which includes the communication and fundraising functions.

Robertshaw has been leading fundraising and marketing at London Air Ambulance for four years. She has also worked for Guide Dogs and joins Sense next month.

“Louise is a strategic, ambitious and experienced leader with a strong track record of driving income growth, building a charity’s brand and increasing supporter engagement,” said Sense chief executive Richard Kramer.

“Louise will play a key role in leading the Engagement directorate and taking forward our strategy as Sense works towards breaking down the barriers disabled people face.”

Among her priorities will be to roll out Sense’s five-year strategy until 2026, called No one left out of life.

Robertshaw added: “It’s an exciting time to join Sense as we drive forward our ambitious strategy to support more families and people living with complex disabilities.

“We’re in an excellent position to increase public engagement and fundraising income over the coming years, supporting us to tackle the barriers disabled people face, and delivering on Sense’s vision of a world where people with complex disabilities are not isolated, left out, or unable to fulfil their potential.”

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