A multi‑year collaboration demonstrates how corporates can bring strategic value, through technology, storytelling and systems thinking, to help charities scale impact and close opportunity gaps for young people.
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When a global technology brand and a purpose-driven charity find shared values, the results can be transformative. That’s the ambition behind a new four-year collaboration between Snapdragon, the consumer technology brand of Qualcomm Technologies, Inc., and Mission 44, the global foundation founded by Sir Lewis Hamilton.

Within the last year, Snapdragon has become a Founding Corporate Sponsor of Mission 44’s Fueling Futures initiative - a multi-year programme inviting corporate partners to support the charity’s mission to drive change so that all young people can thrive in education and access great careers in science, technology, engineering and mathematics (STEM).

Together, the partnership will strengthen Mission 44’s grant-giving capacity, harness technology to close the digital divide, and boost storytelling to inspire a new generation of innovators.

A collaboration built on shared purpose

The collaboration stemmed from shared values with both organisations being enablers of potential in their respective worlds. Snapdragon powers the technology that connects and accelerates the world; Mission 44 enables people, ideas, and organisations working to build a more inclusive future.

“Every young person has incredible potential,” said Jason Arthur, Chief Executive Officer of Mission 44. “Students don’t lack talent or ambition - but too often, they lack access and opportunity. That’s why we’re proud to partner with Snapdragon as a founding Fueling Futures partner to help change that. Together, we’ll work to break down barriers to technology, education and STEM careers, so that all young people - whatever their background - can unlock their potential and aspire to, achieve, and access great careers in STEM fields.”

For Snapdragon, the collaboration represents more than sponsorship - it’s a statement of intent. “We are committed to empowering the next generation of innovators and leaders,” said Don McGuire, SVP & Chief Marketing Officer at Qualcomm Incorporated. “Our unique collaboration with Mission 44 aligns with our Snapdragon brand’s mission to connect people with technology and change lives. We are excited to work together to create meaningful opportunities for students everywhere.”

This meeting of minds has given rise to a multi-faceted multi-year plan focused on technology access, joint storytelling, and amplifying the voices of young people from underrepresented backgrounds.

Storytelling that inspires and connects

Snapdragon’s enabling technology powers a series of storytelling assets that bring Mission 44’s impact to life – capturing how young people, educators, and grassroots organisations are driving change. In doing so, Snapdragon remains true to its identity: enabling creativity and connectivity, while demonstrating how cutting-edge technology can fuel social progress.

“Mission 44 has so many powerful stories to tell - from our scholarship supporting students from underrepresented backgrounds to study motorsport-related degrees, to young people pioneering change in their communities,” said Leicia Feare, Associate Director of Communications and Campaigns at Mission 44. “Through Snapdragon’s platforms and support, those stories can now be told more effectively and reach an even bigger audience.”

This storytelling also plays an important role in Mission 44’s broader ambitions for international expansion, helping to introduce the charity to new markets while amplifying the message that equity and opportunity go hand in hand.

Technology as a force for good

According to a recent Mission 44 survey, one in four (26%) students have felt left behind in their studies because of limited access to technology or the internet.

This stark statistic also drives the collaboration. Qualcomm and Snapdragon’s advanced mobile computing technology will support Mission 44 partners and their beneficiaries through targeted technology grants, providing the hardware and connectivity tools needed to succeed in the digital age.

“The technology we’re providing is about empowerment, and storytelling underpins the organisation’s expansion” explained Julie Yamamoto, Senior Director, Marketing at Qualcomm Technologies, Inc. “Just as Mission 44 enables students to reach their potential, Snapdragon enables the connectivity, creativity, and productivity that make modern learning and achievement possible.”

By embedding its technology within Mission 44’s programme delivery and storytelling, Snapdragon isn’t stepping outside of its business – it’s expanding what the business can stand for. This authentic alignment between purpose and product illustrates a new kind of partnership; where technology brands can do what they do best, and still make a profound social impact.

Long-term impact and learning for the sector

The Snapdragon–Mission 44 collaboration is initially scoped for four years. Its long-term benefits are expected to include closing technology access gaps, providing new STEM education opportunities and showcasing the positive impact of Mission 44’s partner network.

For Mission 44, the relationship offers more than resources - it brings alignment with a partner that shares its belief in systemic change. For Snapdragon, it demonstrates how a brand can lean into its strengths – in this case harnessing their technology, creativity, and marketing power – to create meaningful social impact.

A blueprint for future partnerships

As the charity sector increasingly seeks corporate partners who bring strategic value as well as funding, the Snapdragon–Mission 44 collaboration provides a powerful example. It’s a relationship that lives at the intersection of purpose and performance, technology and inclusion, brand and impact.

In a sector where authenticity matters more than ever, this collaboration shows how brands can stay true to who they are while driving real change – proving that when shared values lead, partnerships can do far more than raise money; they can truly fuel futures.

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