Virtual mass participation events raised more than £50m for charity last year

London Marathon Events has revealed the total figure raised from online events staged during the pandemic in 2020 to offset losses from cancellations and postponements due to social distancing restrictions.

This included £11.2m for 4,000 charities through the 2.6 Challenge in April 2020. The virtual event was staged along with other mass participation sporting event organisers to raise money for charities following the postponement of the London Marathon.

The Virgin Money Giving London Marathon was rescheduled as an elite only event in October with fundraising participants able to take part in their local area, to adhere to social distancing. This rescheduled event raised £36.3m.

Another virtual event to take place was Prudential Ride-London, which raised around £3m for charities in August.

Meanwhile, £1.2m was raised through the Vitality Big Half running event this March and the virtual Vitality London 10,000 during October.



“These funds have helped charities to continue to provide the critical services which are desperately needed by vulnerable members of society,” said Hugh Brasher, event director at London Marathon Events.

Virgin Money Giving executive director Jo Barnett added: “Whilst we’ve been hugely disappointed to see the delay or cancellation of so many mass participation events over the last 15 months, the commitment and innovation shown by London Marathon Events, combined with the determination and hard work of charities and fundraisers, means that supporters have continued to undertake all sorts of virtual challenges in aid of the causes that are so important to them.

She added that event organisers and the charity sector have “been nothing short of inspirational”.

    Share Story:

Recent Stories


How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.