Scottish fundraising regulator rebrands to ‘better reflect’ purpose

The Scottish Fundraising Adjudication Panel has launched a new brand and website to improve the public’s understanding of its role in handling fundraising complaints.

The move has also been taken to help the public better understand its responsibilities overseeing standards in fundraising.

“We chose to rebrand to the Scottish Fundraising Adjudication Panel to better reflect the Panel’s purpose,” said the regulator.

“The Panel worked with Edinburgh based creative consultants, Lewis to create our new identity and brand.

“Our new logo features a unique icon to represent the Panel’s functions in adjudicating complainants and upholding fundraising standards in Scotland.”

The regulator has also worked with digital marketing company Crunchy Carrots to redesign its website, with a focus on improving functionality for charities.

Key to the rebrand is supporting charity registration for the regulator’s Good Fundraising Guarantee, whereby charities adhere to a set of standards and values around fundraising.

The Guarantee’s logo is now available in a range of colours and file formats so that charities can more easily use promote its involvement in the standards scheme.

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