A research project has been launched to investigate how charities are using social media to promote their legacy services.
The project is being run by Legacy Foresight as part of its Legacy Fundraising 2.0 research and will involve 30 charities.
This will look at how digital resources and social media are being used to raise awareness of legacy giving, to acquire new legacy donors and support existing supporters.
“The research will explore a number of themes, starting out with looking at the current strategy and activities undertaken by the learning circle charities, doing some fundamental research into online donor behaviour, and outlining priorities for the future,” said Legacy Foresight.
“Digital legacy fundraising presents many opportunities – and challenges – for all charities, especially now.”
Charities with further questions about the project are being urged to email Legacy Foresight here.
Earlier this month it emerged that the government is taking action to tackle delays in handing out legacy gifts. Many were being held up by the impact of Covid-19.
In October Legacy Foresight estimated that legacy giving is set to increase by around a quarter over the next decade. A rising death date and growing interest in leaving a gift in a will are key factors.
Latest News
-
Charities urged to prepare early for festive mobile giving spike
-
Record £370m dormant accounts haul for good causes ‘not expected to be repeated’
-
Friday funding round up – 18 September
-
Burnout and wellbeing issues impacting more than four in five frontline charity workers
-
‘Sustained financial pressures’ force creative sector charity to close
-
Run 4 Wales extends fundraising partnership
Beyond the funding squeeze: Using equities to secure your charity’s future
With charities facing increasing financial pressure and traditional income streams under strain, making investments work harder has never been more important. M&G’s Richard Macey and Michael Stiasny join Charity Times to discuss why equities remain a vital long-term asset class for charities, how organisations can balance income generation and growth, and the opportunities the current market environment may offer to help strengthen financial resilience.
Charity Times Awards 2023
Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
© 2021 Perspective Publishing Privacy & Cookies
Recent Stories