Research to examine links between racism and online fundraising

Charities working with ethnic minority communities are being urged to take part in a project examining links between racism and online fundraising.

The research is being carried out by strategy consultancy I.G. Advisors to gather insights on digital fundraising “particularly with a racial lens”.

It aims to look at challenges digital fundraisers face when fundraising online and communicating work.

Charity workers are encouraged to take part in a survey organised by I.G. Advisors. The results will help develop a number of reports, resources and a podcast as well as a digital training programme, says the consultancy.

“We hope to influence how funders approach supporting organisations like yours, as well as advocate for more useful guidance and training on how you can succeed online,” said the consultancy to charities working with communities of colour in the UK.

The survey is expected to take around seven minutes to carry out.

    Share Story:

Recent Stories

How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.