Research to examine links between racism and online fundraising

Charities working with ethnic minority communities are being urged to take part in a project examining links between racism and online fundraising.

The research is being carried out by strategy consultancy I.G. Advisors to gather insights on digital fundraising “particularly with a racial lens”.

It aims to look at challenges digital fundraisers face when fundraising online and communicating work.



Charity workers are encouraged to take part in a survey organised by I.G. Advisors. The results will help develop a number of reports, resources and a podcast as well as a digital training programme, says the consultancy.

“We hope to influence how funders approach supporting organisations like yours, as well as advocate for more useful guidance and training on how you can succeed online,” said the consultancy to charities working with communities of colour in the UK.

The survey is expected to take around seven minutes to carry out.

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